The creative thinking behind the designs
that make brands successful.

I’m Cheryl Finbow, a Creative Director and Visual Designer with over four decades of experience bringing creative ideas from concept through completion. My work spans retail, publishing, consumer products, pharmaceutical marketing and more.

The elements and principles of design guide how I think. I use typography, color, imagery, and composition to capture attention, communicate clearly, and give each brand a distinctive voice. These fundamentals allow me to bring thoughtful design solutions to any industry.

Every project begins with understanding the objective, the audience, and the people behind the brand. I listen closely, ask questions, and turn that understanding into effective branding and marketing materials across print and digital.

Whether partnering directly with a business or contributing to a creative team, I bring strategic thinking, hands-on design expertise, and a collaborative approach.

I look forward to working with you!

Cheryl Finbow